As manufacturer of the SUR40 with Microsoft® Pixelsense™, Samsung needed a stunning application to highlight the table’s capabilities and also to serve as an informational sales tool for their products. AFTER-MOUSE.COM developed a retail application using the SUR40 aimed at making the user’s shopping experience easy and entertaining.

Our retail application took full advantage of Pixelsense™’s object recognition capabilities as well as its striking 40′ full HD display. We developed a number of unique object tags used to launch carousels of content when dropped on the table, which users then navigate using simple touch. The application serves as an interactive inventory of Samsung’s products, explored through text boxes, photos, and videos. There is a comparison tool as well so users can compare the specs for up to 5 products at once in an easy to understand side-by-side table. An integrated shopping cart makes checkout even simpler.

Our Samsung application is permanently on display in Switzerland’s Migros Glatt Center, the largest shopping center in Switzerland. The application has also been presented at hundreds of trade shows and events around the world as a demonstration tool for Samsung and the SUR40 table.